Hattiesburg has recently revitalized the midtown area of the city. Their new merchant association was created to bring business owners together to keep the area flourishing. A way for the entrepreneurs to come together as a community. The association wanted a system that could represent the members on print materials and in store fronts. A badge was definitely the way to go. They need something simple and iconic. They needed something modern that showed the businesses had merit. The geometric route can easily viewed as corporate, but paired with a calm color palette and a type system that is bold, it can be so much more approachable.